Brand Consistency: Building Trust and Recognition
As a business, of course you want your customers to know that you’ll always be there for them when it comes to whatever service or product you offer. That being said, you can’t do so if your business has a new look or new values every time they turn to you. This can be something as small as inconsistent fonts or colors. It may seem small and inconsequential, but it really can break that recognizable relationship with a customer!
The Invaluable Psychology of Colors in Branding
What’s your favorite color? Have you ever thought about what it may mean psychologically? Different colors initiate different thoughts and feelings in people. When it comes to marketing and brand identity, this can be a powerful tool that impacts how someone perceives your business. The psychology of colors plays a crucial role in influencing customer […]
The Secret Weapon to a Successful Business
We’re gonna let you in on a little secret when it comes to graphic design. Great design is more than just a beautiful logo or a nice font. The whole point of what we do is communication; helping businesses communicate with their current and future customers. In order to do this effectively, there’s got to be more substance than just some nice colors to look at. That’s where storytelling comes in.
Hand-lettering Challenge: Round 2
Another randomized hand-lettering challenge this week! This time, the random word generator gave me “disco.” So, that’s pretty fun.
Services, Pricing, and Process: Creative Agency FAQ!
Some answers to questions that we often get here at Spraycan.
Why Are Movie Posters All the Same?
You may or may not have heard people time and time again complain about the “floating heads” problem in movie posters nowadays. Think of pretty much any Marvel movie, and that’s what they’re referencing. Personally, I have to say I somewhat agree. Now, “floating heads” emphasizing the actors in a film aren’t anything new; take […]
How Jim Henson Shapes Artistic Values
One of my biggest inspirations when it comes to my values and being a creative is most certainly Jim Henson. This Friday, a new documentary about him is coming out on Disney+, so it felt like a good time to gush about him a little bit.
The Truth About Trends in Design
Just about every field has trends, and graphic design is no exception. In 2024, the current trends seem to revolve around minimalism, nostalgia, and vintage inspiration. And with the constant churn of social media, they move faster than ever before.
The Implicit Value of an Intentional Brand Identity
If you’re on the fence regarding getting a brand identity done by a designer versus getting by with a logo from something like Canva, we wanted to share a quick story that we think highlights the value of an intentional brand identity.
Understanding Image Resolution: The Secret to Crisp Graphics
As a graphic design centric company, image resolution is a part of our job pretty much no matter what we do. But for the everyday person, it’s probably not something they think about. That being said, if you’re a business owner, you likely have some kind of involvement in either the digital or print plane, so resolution is crucial for businesses. From social media to printed menus, clear visuals are essential for professionalism and easy understanding. Let’s talk about it.
An Exercise in Typography: FLING!
So, this week we decided to do something a little different. We created a little randomized challenge to sharpen up our hand-lettering skills. To pick the theme and style of type, I filled two different cups with pieces of paper to draw from. For the word, I just used an online random word generator.
How Businesses and Younger Generations Can Connect; and Flourish!
This week, one of our interns discusses how she views businesses and their relationship to younger generations. Her lens as a teenager in the current age of social media provides a unique perspective on how she believes we can close that gap between generations and flourish together! But we’ll let her explain in her own words!