Branding
Gateway Express Testing opened in 2009 as Gateway Women’s Resource Center. For the first 8 years, they operated serving women who found themselves with an unplanned pregnancy get tested and counsel them on their options. They realized that they could serve more people by expanding their services to sexual health testing and that they would need a rebrand to reflect this addition. SprayCan Creative collaborated with the Gateway team to create a new brand that focused on highlighting the clinic side of Gateway’s services and creating a calming and welcoming experience for their patients.