Anyone with a septic tank would tell you that monthly septic treatments can be a pain. Enter Down John. Down John is a revolutionary three-part treatment for anaerobic septic systems and needs only to be added once a year. They had an awesome product, but what they needed was to get the word out. SprayCan Creative and Down John’s parent company, Ensol LLC, collaborated to create a commercial that captured the audience’s attention while also sharing the main selling points of the product.