Cimarron Electric Cooperative provides electricity to people in western rural Oklahoma. Of course, Cimarron doesn’t need to convince their customers to purchase electricity- it’s a necessity! Their main advertising focus is promoting safety and supporting the communities they serve. SprayCan works with Cimarron to create monthly campaigns to promote this message of safety and community.
Each campaign begins with a video. From the style and message of the video, other materials such as social media graphics and newspaper advertising fall into place.