Brand Consistency: Building Trust and Recognition

As a business, of course you want your customers to know that you’ll always be there for them when it comes to whatever service or product you offer. That being said, you can’t do so if your business has a new look or new values every time they turn to you. This can be something […]
The Invaluable Psychology of Colors in Branding

What’s your favorite color? Have you ever thought about what it may mean psychologically? Different colors initiate different thoughts and feelings in people. When it comes to marketing and brand identity, this can be a powerful tool that impacts how someone perceives your business. The psychology of colors plays a crucial role in influencing customer […]
The Secret Weapon to a Successful Business

We’re gonna let you in on a little secret when it comes to graphic design. Great design is more than just a beautiful logo or a nice font. The whole point of what we do is communication; helping businesses communicate with their current and future customers. In order to do this effectively, there’s got to […]
Hand-lettering Challenge: Round 2

Another randomized hand-lettering challenge this week! This time, the random word generator gave me “disco.” So, that’s pretty fun. The cups, though, gave me western for the theme and script for the typeface style. So looks like we’re going to have a disco cowboy situation on our hands. First, I set out to research the […]
Services, Pricing, and Process: Creative Agency FAQ!

There’s not much of an introduction to this, here’s some answers to questions we get pretty often. What services does Spraycan offer? We do a whole bunch of artsy fartsy stuff. Our main focus is brand identity and websites, but we also do video, photography, advertisement, and much more. Here’s a short list of the […]
Why Are Movie Posters All the Same?

You may or may not have heard people time and time again complain about the “floating heads” problem in movie posters nowadays. Think of pretty much any Marvel movie, and that’s what they’re referencing. Personally, I have to say I somewhat agree. Now, “floating heads” emphasizing the actors in a film aren’t anything new; take […]
How Jim Henson Shapes Artistic Values

As a graphic designer, I pull inspiration from a lot of places, not just fellow designers or historical pieces. It may sound a bit philosophical for a visual career, but it truly is important to solidify your values. After all, graphic design as a whole is all about communication. One of my biggest inspirations when […]
The Truth About Trends in Design

Just about every field has trends, and graphic design is no exception. In 2024, the current trends seem to revolve around minimalism, nostalgia, and vintage inspiration. And with the constant churn of social media, they move faster than ever before. Here at Spraycan, we stay on top of trends in our visual communication and brand […]
The Implicit Value of an Intentional Brand Identity

If you’re on the fence regarding getting a brand identity done by a designer versus getting by with a logo from something like Canva, we wanted to share a quick story that we think highlights the value of an intentional brand identity. One of our clients called us to let us know how appreciative they […]
Understanding Image Resolution: The Secret to Crisp Graphics

As a graphic design centric company, image resolution is a part of our job pretty much no matter what we do. But for the everyday person, it’s probably not something they think about. That being said, if you’re a business owner, you likely have some kind of involvement in either the digital or print plane, […]