The Cardinal Point branding was made with the intention of creating an identity that accurately represents and unifies the concept of the program. The purpose of Cardinal Point is to support and comfort survivors to help them find “a direction for hope”.

The brand uses calm, cool colors and strong and trustworthy typography to visually reinforce the mission of Cardinal Point. The icon of a simplified compass is looking upward and forward, signifying the better tomorrow that Cardinal Point is hoping to provide.