ButterSweet Cupcakes had all the ingredients for an amazing bakery: fresh baked goods, an amazing staff, and a great work ethic. The only thing missing? Branding. We worked with ButterSweet to create an established and cohesive brand to use as their cupcake empire grows.
Beyond the typical logo and color rules, we also developed adorable mascots based on their cupcake flavors. We call them ‘The Flavor Friends’. The Flavor Friends were used for advertising, packaging, and merch items.