Ever wonder what it’s like to form a brand identity from scratch as a graphic design studio? Let’s walk through our process for one of our valuedclients: On Call Project!
The Goal
First things first, our collaboration began with in-depth discussions with Jeff Morefield, On Call Project’s founder, to establish his goals for his organization. This was established over the course of a few meetings, not just one! The On Call Project (OCP) is a non-profit that empowers first responders to transition to new careers after leaving service. Jeff came to us for branding and website design that could establish OCP as a reputable non-profit and aid in connecting with potential partners, first responders, and donors. Our primary objective was to create a robust, recognizable brand that reflected OCP’s mission and inspired trust.
Research
Every project begins with thorough research, and OCP was no exception. We identified potential partners and competitors, while also analyzing the overall landscape within the non-profit sector. Understanding this aspect of the business helped us craft a brand identity that stands out within the non-profit space, while simultaneously building trust with future partners. Once we solidified a direction aligned with OCP’s needs, we moved on to the visual aspects.
Process
On any project we do, we like to start with bare bones: pen and paper. This helps us get out every idea possible without worrying about perfectionism. You never know which doodle or sketch could turn into brilliant design. Even the weirdest ones! After capturing these initial ideas, we reconvene as a team to evaluate potential directions. From there, we narrow it down even further as we move into the digital space. Eventually, we get down to a handful of concepts. From there, we make them nice and clean, and move forward with our first concept presentation with our clients. This process culminates in a select few, well-developed concepts presented to OCP for their feedback.
Following the presentation, we allowed Jeff time to reflect on the concepts and provide his input. We then reconvened to discuss potential revisions and address any concerns. Once both parties were confident and enthusiastic about the chosen identity, we moved forward with finalizing the design and creating additional brand elements.
Identity
The final logo for On Call Project embodies a sense of forward movement with a subtle touch of grit. It visually represents OCP’s mission: facilitating a smooth transition from the often-chaotic world of first responders to a fulfilling and stable future career. The blue-centric color scheme evokes a sense of calm and stability while still honoring OCP’s first responder roots. Additionally, the full identity includes secondary marks that offer versatility for various applications.
Website
For the website, we continued that clean, practical style throughout. Prioritizing that utility solidifies the brand not only in the visuals as well as the way that OCP functions as a brand. They want to aid in smoothly transitioning first responders into a new stage in their career, so it was important that we design the website to mirror that. Alongside information about the non-profit’s story, we brought in things like a news feed to show their involvement in the community, as well as ways to help out within the project. We believe a website’s success lies not just in aesthetics but also in its user experience and how its functionality aligns with the overall brand identity. This approach ensures a cohesive and impactful brand experience.
Take a look at the website here!
Brand identity and website design are our primary focus here at Spraycan. We want to be their creative partners in whatever a business may need, and On Call Project is no exception. We love working with people who are passionate about what they do, and everyone over at OCP is no exception.
*This post was written by a human named Alex.
