Various business cards scattered. Pictured is the Needham Companies, Okie Dokie Bakery, Brix Realty, Fatcap, and HandHeim Legal

The Worth of Branding

While branding is an essential investment for businesses of all sizes, it’s crucial to comprehend the associated costs. And we don’t just mean the cost of printing a beautiful business card design (although those can certainly be part of it, as proudly displayed above). These costs can vary depending on the complexity of the project, the scope of services required, and the expertise of the branding agency. We firmly believe that branding is a strategic investment, not a one-time expense. At Spraycan, we collaborate closely with clients to develop cost-effective solutions that maximize the return on investment, and make graphic design more affordable.

Common branding costs include:

  • Brand strategy development: This involves market research, competitive analysis, and brand positioning.
  • Brand identity design: This encompasses logo creation, color palette development, and typography selection.
  • Brand messaging development: This involves crafting taglines, marketing materials, and customer communication guidelines.
  • Brand implementation: This includes website design, social media management, and marketing campaign execution.


People tend to be hesitant about spending money, especially when it comes to services like design and art. But the thing is, your brand, advertisement, website, or any other services you may pay for from a design company are invaluable, and just as, if not more, important than any physically tangible items you could get. They are your extended hand to any current or potential customers. Putting your money where your mouth is when it comes to the face of your brand shows not only you deeply care about the functioning of your business, but also the business that your clients are associating themselves with.

*This post was written by a human named Alex.