Flat view of a bunch of printed brand books together. Pictured is the covers of Heintz Veterinary Care, Atoka Public Schools, and On Call Project, with the Okie Dokie Bakery book on top, open to a page describing their colors.

Why the Heck is Branding So Important?

Let’s cut to the chase. Logo designs are, of course, the face of a brand, but branding as a whole is far more than that. It represents the values, personality, and goals for a business. Your brand, effectively, is your hand reaching out to both your current and future clientele, so it needs to be authentic and memorable.

Nowadays, we’re all a little nervous about spending money, especially when you’re starting a new venture. But here’s the hard truth: a cohesive visual identity is absolutely essential for your venture to become a success. Having that iconic mark, recognizable colors, unifying social media graphics? That’s the way you stay in the front of people’s minds and keep their business. Being willing to put your money where your mouth is when it comes to the presentation of your brand solidifies that you care not only about your business, but about the image that your clients will be associating with. The same way you want to show up dressed your best for a job interview, you want your business to show up best represented to any potential client or investor that may come across it. This care fosters loyalty and trust with your clientele.

Effective branding empowers businesses to:

  • Distinguish themselves amidst competitors: In a crowded marketplace, a strong brand design helps a company stand out and capture the attention of potential customers.
  • Create a lasting impression: Branding cements a company’s image in the minds of consumers, shaping their perceptions and influencing their purchasing decisions.
  • Command premium pricing: Consumers are willing to pay more for products and services from brands they trust and value.
  • Foster customer loyalty: A strong brand connection encourages repeat business and referrals, building a loyal customer base.


Everyone here at Spraycan feels very strongly about branding, especially giving people the brand identity they deserve, as well as educating people on exactly why they need that brand. After all, we wouldn’t be in this business if we weren’t passionate about it!