Why the Heck is Branding So Important?

Flat view of a bunch of printed brand books together. Pictured is the covers of Heintz Veterinary Care, Atoka Public Schools, and On Call Project, with the Okie Dokie Bakery book on top, open to a page describing their colors.

Let’s cut to the chase. Logo designs are, of course, the face of a brand, but branding as a whole is far more than that. It represents the values, personality, and goals for a business. Your brand, effectively, is your hand reaching out to both your current and future clientele, so it needs to be […]